Post by rpadmin | At: 11:35 pm - 15/05/2012 |
(RockPassion.vn) Today, 11th May 2012, representatives of RockPassion.Vn and MTV EXIT both signed in a Letter of Agreement on media partnership for MTV EXIT campaign in Vietnam, in which the focal point is a fabulous live music concert by Simple Plan and other famous artists at My Dinh Stadium on 26th May.
The MTV EXIT (End Exploitation and Trafficking) campaign is an award-winning multimedia initiative to raise awareness and increase prevention of human trafficking and exploitation. MTV EXIT was launched in Europe in 2004 and expanded across Asia with USAID in 2007. To date MTV EXIT has produced an extensive catalogue of powerful TV programming to promote awareness about human trafficking. RockPassion is glad and honor to join the fight against one of the most dangerous illegal trade worldwide.
This year, MTV EXIT is produced in partnership with the Government of Vietnam including the full support of the Ministry of Culture, Sports and Tourism (MOCST), the United States Agency for International Development (USAID), the Australian Government’s Agency for International Development (AusAID), and the Association of Southeast Asian Nations (ASEAN).
In addition to the concert, MTV EXIT announced the new appointment of one of Vietnam’s leading pop stars, Mỹ Tâm as the new MTV EXIT Celebrity Ambassador to Vietnam, where she will host a new half-hour Vietnamese documentary film, Enslaved: An MTV EXIT Special. The documentary will give audiences a real and rare glimpse into human trafficking and exploitation in Vietnam, telling stories of human trafficking survivors and highlighting what everyone can do to help end this horrific crime. Enslaved: An MTV EXIT Special is currently in production and will premiere on Vietnam Television (VTV) and on MTV Vietnam channel in May 2012.
MTV EXIT is also hosting its first-ever multi-media exhibition on human trafficking as part of MTV EXIT Youth Sessions. This will give Vietnamese youth the opportunity to learn about human trafficking by interacting with the issue through different creative mediums. The exhibition is being developed in collaboration with leading Vietnamese artistic talents to showcase innovative ways of communicating this critical social issue. It will be segmented into a series of different spaces, such as video, music, installation, photography, and interactive activities to facilitate a dynamic learning experience. The Youth Sessions will also include a one day training workshop to empower and engage selected youth leaders aged 18 to 28 years old and challenge them to fight against human trafficking back to their local communities and run their own campaign activities. Approximately 20 of these youth leaders will then run their planned series of engagement activities at MTV EXIT’s anti-trafficking road shows in at least 5 vulnerable provinces outside of Hanoi starting from the third quarter of 2012.